Dodge Challenger Story -
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Chassis & Trim
All 1970
Dodge Challengers were based on two basic variants: the Hardtop and the
Convertible. Chrysler had been using the unit-body construction successfully for
several years, and it was also employed for the Challenger. The firewall shared
the same dimensions as the larger B-bodies and supported the use of more
powerful engines. The same body shape was used for all Challenger versions.
Roof Options:
In addition to the standard painted
roof, a vinyl roof could be selected as an option. For the
Challenger SE, the vinyl roof was standard due to the smaller rear
window.

Challenger SE
with a
smaller rear window and SE emblem
In the 1970 and 1971 Challenger, a
vinyl roof was typically used, which had a spacing of 51 inches
between the two seams. This contributed to a wider appearance.
The ends of the vinyl were
consistently finished with chrome moldings. For the left side,
moldings with part number 2954409 were used, and for the right side,
part number 2954408 was used. Due to the unique rear window of the
SE, moldings with part number 3514059 were used for the left side
and part number 3514058 for the right side. Except for the
windshield molding, no molding is interchangeable between the
Challenger and the Barracuda.
The vinyl roof could be ordered in
four colors:
-
Green
(V1F)
-
Gator
Grain (V1G)
- White
(V1W)
-
Black
(V1X)
Additionally, by the end of 1970,
there was a special, lighter white vinyl top exclusively used for
the Deputy Challenger and the "coupe package." Gator Grain is an
uncommon green color with a texture that simulates alligator
leather. All other vinyl roofs are made from a material known as
Boar Grain.

Gator Grain top on a Challenger
SE
The black and white vinyl roofs were available with all the paint
colors of the cars. The green roof was available with all green
paint colors, as well as beige, yellow, gold, black, and white, when
coordinated with a green or white interior color.
Das Gator Grain
was available with the following combinations:
Vehicle Color |
Interieur |
Green, Dark Tan Metallic, Gold |
Any Interieur |
Burnt Orange, Top Banana |
Black
or white/black Interieur |
Blue |
Blue,
black, or white/black Interieur |

Gator Grain Material, Aligator Imitation
A new option offered for the 1970 Challenger was the Backlight
Louver Package with sales code A44. The 5 "slats" are arranged
horizontally and slightly curved to follow the lines of the rear
window. They are finished in satin black
.
Backlight Louver Package A44
At the upper end of the rear window, the louver is attached with 2
hinges, and at the lower end, it has two snap locks. The Louver
Package was available without a vinyl roof, but if it was ordered
with a vinyl roof, the vinyl had to be black. This option cost USD
91.10.
Another very rare option is the
"power sunroof" with code M51. This was available for all 1970
Challengers except the SE. The sunroof was operated automatically by
a button on the overhead console. This option came at a substantial
cost of USD 461.45.
The 1970 base Challenger Convertible and the Challenger R/T
Convertible could be ordered with a manual or automatic folding top.
The latter version with the "power-operated top" had code P37 on the
fender plate. The vinyl used in both versions was 36-ounce Crushed
Grain Vinyl. The convertible top was available in black (V3X) or
white (V3W).

1970 Challenger R/T Convertible
Whether red vinyl roofs were also
manufactured is not documented; to this day, no Challenger with one
has ever appeared. The code for the vinyl roof in this case would be
V3R.

1970 Challenger
R/T Convertible numbers matching (?) 440 6 pack with
Pistol Grip.
1 of 31 made in Rallye Red mit Shaker

Red
Convertible
with reed roof
Another very rare option is the
"two-tone paint." The sales code V02 indicated this option. Various
color combinations were possible for both the base Challenger and
the R/T. However, for the T/A, the option was only available in EW1
white or TX9 black. In the Two-Tone Paint option, the different
shades were separated by a chrome molding.

Challenger T/A
with V02 Code und
TX9 black roof.
The EV2 Hemi Orange T/A shown in
Image 8 also has the code V08 on the fender tag. V08 is the code for
Paint, Trim + Vinyl Roof Edit Waiver. This code allowed the workers
on the assembly lines to install a non-recommended equipment
combination. However, there are also T/As with the V02 code but
without the V08 code.
Trunk Lid
In 1970, there were two versions of
trunk lids. The first version was used until December 1969 when the
J81 rear spoiler and the A45 front/rear spoiler package were
introduced. The attachment of the rear spoiler required a restyling
of the inner area of the trunk lid. Since all Challenger T/A models,
which had the "Ducktail" rear spoiler with part number 3570371, were
introduced only from March 1970, the second version of the 1970
trunk lid was used for these models.

Challenger T/A Ducktail
Spoiler
The J81 rear spoiler was commonly
referred to as the "Gull Wing" on the street. It had a 45-degree
angle on each side.

The J81 Gull Wing
spoiler featured the distinctive 45-degree angled extensions on each
side
It was manufactured in a matte black
finish and featured attachment components specifically designed for
the 1970 model year.
In 1970, the "deck lid luggage rack
package" with sales code M91, which added a rack for additional
luggage on the trunk lid, was also offered.

Deck Lid Luggage Rack Package M91
The price for this option was USD
32.35. However, this option was not available in combination with
the Gull Wing spoiler, which makes sense given the conflicting
nature of these two features.
Front Fenders
In 1970, three different front
fenders were used for the Challenger. The first one was used for the
standard Challenger. The second one was called the "Hemi fender,"
which had a modified inner construction, providing more space for
the standard F60x15 tires of the Hemi cars. When the F60x15 tires
were ordered as an option, the Hemi fender was used, and a second
fender plate was mounted on the inside of the driver's side fender
to confirm this.
All Challengers except the T/A had
the standard Challenger emblem with part number 34444938 on the
front fenders just above the body side line on the outside.

Challenger
Emblem remained unchanged from 1970–1974
Adhesive (glued) 70-71, and secured with screws from 72-74
When the car was equipped with a
6-cylinder engine, nothing was mounted below this emblem. If a 318ci
or 383ci two-barrel engine resided in the Challenger, a V8 emblem
was additionally centered below the Challenger emblem. For a base
Challenger or a Challenger SE equipped with the 383ci 4-barrel
engine, a "383 4-barrel" emblem with part number 3504233 was
installed. The Challenger R/T featured a red and black R/T badge
with part number 3445223.
The Challenger T/A did not have any
of these emblems. The T/A name was integrated or cut out in the side
stripe, in the same position where the Challenger emblem was
attached to other Challengers. An additional decal displayed "340
Six Pak" as the engine call-out.
Only on the T/A, SIX PAK was written
instead of the correct SIX PACK for design reasons.

T/A Engine call-out - 340 SIX
PAK
Engine Hoods
For the 1970 Challenger, four
different hoods were used. The base version of the Challenger had
the "flat steel hood" with part number 2934850. The front edge was
finished with a chrome molding. In the center front of the hood, a
tri-star Dodge emblem was mounted.

Hood from a basic Challengers in
FM3 Panther Pink
For the Challenger R/T, the R/T hood
with part number 3417066 was used.

The R/T hood
featured simulated air intakes, the DODGE lettering,
J45 hold down pins
This hood was characterized by the
"power bulge," which is the raised portion in the middle of the
hood, as well as the simulated "hood scoops" or air intakes. The
borders of the simulated openings were exclusively provided in the
car's body color. The "engine identification" or "engine call-outs"
were attached to the edge of the Power Bulge.
Below is a list of all those
available for the 1970 Challenger:
Engine |
Part Number |
Emblem |
340 4 bbl |
3444347 |
 |
383 4 bbl |
2998801 |
 |
440 4 bbl |
2998802 |
 |
440 6 bbl |
2998804 |
 |
426 8 bbl |
299880 |
 |
The purpose of the call-outs was to
make it clear to the competition at the red light what they were up
against. They were made of bright metal with red inlets. The R/T
hood also had the front chrome molding to visually finish the hood,
but the Dodge Tri-Star was not installed. Instead, the name Dodge
was used in individual letters.
For the Challenger T/A, a special
fiberglass hood was used, which was lightweight and had a very
efficient functional air intake. The cool, dense air that reached
the air filter in this way increased the car's performance. The
chrome hold-down pins were standard on the T/A. The molding at the
front end of the hood was special for the T/A and had part number
3420000. Additionally, different hood springs were used. The T/A
fiberglass hood was used for a few 1970 Challengers that were
ordered with a Shaker but were not in stock.
The fourth hood used was the one
that came with the Shaker Fresh Air Hood Option N96. This option was
available on all Challengers with multiple carburetors, whether it
was a four-barrel, six-pack, or Hemi carburetor.

Shaker in DA1 Astrotone Argent Silver,
Hood with cut-out,
SHAKER Sticker
On the Hemicuda, the Shaker was standard, while
it was an option on the 1970 Challenger. The hood had a large opening in the
center, allowing the Shaker air filter, which was directly mounted on the
carburetor, to protrude. The transition between the hood and the Shaker was
visually refined with a raised edge around the opening. The hood used for the
Shaker also featured the Dodge Tri-Star emblem centered at the front end of the
hood, just like the standard Challenger. It also had the chrome strip as a hood
finisher.
The chrome J45 "hold-down" pins were optional
with the Shaker hood. The engine call-outs for the Shaker option were directly
mounted on the Shaker air filter. These call-outs were the same as those used
for the Challenger R/T, except for the Hemi emblem. The Hemi Challenger used the
emblem with part number 3462489-90 for the Shaker. This emblem was different for
the left and right sides due to the Shaker's decreasing height toward the rear.
The N96 Shaker option became
available only in January 1970 for the 440 Six-Pack and Hemi
Challenger. In late April 1970, the Shaker was also offered for 340
cubic inch engines. For the base Challenger, the Shaker option was
available only when ordering the A66 Challenger 340 Performance
Package.
Initially, the Shaker was sprayed in
FE5 Rallye Red if that color was chosen for the car's paint.
However, initially, the Shaker was only available in Organosol black
for all other colors. By the end of 1970, the Shaker became
available in FE5 red, EB5 blue (only if the car's paint was also in
these colors), DA1 Astrotone Argent Silver, and 5X8 black.
Stripes and Bumble Bees
To enhance the exterior appearance
variations, the 1970 Challenger R/T came standard with painted
"bumble bee" stripes. They were named so because they wrapped around
the rear of the car, resembling the stripes of a bee. These stripes
consist of two parts. The rear part (toward the rear end) is 5¼
inches wide, followed by a 5/16-inch gap, and then another stripe
that is ¼ inch wide. The Bumble Bee stripes were available in five
colors:
-
V9W white
-
V9X black
-
V9R Bright
Red
-
V9B Bright
Blue
-
V9Y yellow
-
V9F green

Bumble Bee Stripes in V9W white
These codes are indicated on the
fender tag. If the customer did not want such stripes, a V98 would
be entered in that space.

Stripe delete 440-6 Pack Challenger
The Challenger R/T was also
available with a longitudinal stripe, which was applied just below
the side crease. At the location of the Challenger emblem on the
front fender, the R/T emblem was cut out, eliminating the need for
the engine call-out badges. This stripe was available in the
following colors:
-
V6X
black
-
V6W white
-
V6B blue
-
V6F green
-
V6R red
Additionally, after March 9, 1970,
V6J Light Green and V6M Pink were added as color options.

1970 Dodge Challenger R/T Convertible
with V6M side stripes and
FM3 Panther Pink exterior color
This side stripe was also available
for the standard version of the Challenger, just without the R/T
cut-out.
The Challenger T/A had a special side stripe,
identified with the code V6H on the fender plate. This stripe began at the front
end of the front fender, extended over the door, and ended directly in line with
the rear side window. There were two variations of the stripe that could vary
depending on the optional side mirrors.
In 1970, the Challenger was not
available with the Elastomeric bumper option, which was possible for
the Cuda of that year. However, the standard chrome bumpers were
available with optional front and rear bumper guards (M85), which
had rubber inserts.

M85 Bumper Guards, V6W white R/T stripe
Exterior Colors
The 1970 Challenger was available in 18
different colors. There were standard colors as well as colors that incurred
additional costs, known as performance colors. The following table lists all the
available colors and demonstrates them using various Challenger T/A models. At
the same time, it becomes evident from this table that there were differences in
the nomenclature between Dodge and Plymouth for identical shades, for marketing
reasons.
Code
|
Color
Name by Dodge |
Color
Name by Plymouth |
EB3 |
Light Blue Metallic
 |
Ice Blue Metallic |
EB5 |
Bright Blue Metallic
 |
Blue Fire Metallic |
EB7 |
Dark Blue Metallic
 |
Jamaica Blue Metallic |
FE5 |
Rallye Red
 |
Rallye Red |
FF4 |
Light Green Metallic
 |
Lime Green Metallic |
EF8 |
Dark Green Metallic
 |
Ivy Green Metallic |
FK5 |
Dark Burnt Orange Metallic
 |
Deep Burnt Orange Metallic |
BL1 |
Beige
 |
Sandpebble Beige |
FT6 |
Dark Tan Metallic
 |
Burnt Tan Metallic |
EW1 |
White
 |
Alpine White |
TX9 |
Black
 |
Black Velvet |
DY3 |
Cream
 |
Yellow Gold |
FY4 |
Light Gold Metallic
 |
Citron Mist Metallic |
FC7 |
Plum Crazy (High-Performance)
 |
In Violet Metallic (High-Impact) |
FJ5 |
Sublime (High-Performance)
 |
Lime Light (High-Impact) |
EK2 |
Go Mango (High-Performance)
 |
Vitamin C Orange (High-Impact) |
EV2 |
Hemi Orange (High-Performance)
 |
Tor-Red (High-Impact) |
FY1 |
Banana (High-Performance)
 |
Lemon Twist (High-Impact) |
FM3 |
Panther Pink (H-P midyear)
 |
Moulin Rouge (High-Impact) |
FJ6 |
Green-Go (H-P midyear)
 |
Sassy Grass (High-Impact) |